I am deeply passionate about this idea that it’s never been easier for you to work for yourself, on your terms, and make a handsome living while doing so.
After having done this myself, I can tell you It’s not hard to build a business that consistently pays you $10k/m+.
Here’s the math on a simple $10k/m business – create a high ticket offer (H.T.O.) that’s worth $2500 and enroll 4 people into that offer every month.
That’s it. It’s not rocket science.
What trips people up is trying to build a $10k/m business on a low ticket $100 offer.
To get to $10k with a $100 offer you will have to enroll 100 people every single month.
That’s a lot of work… You might as well get into rocket science.
Maybe I am just lazy..
But it’s much easier to find 4 people for a high ticket $2500 offer than it is to find 100 people for a low ticket $100 offer.
What I’ve noticed is that people don’t create high ticket offers for one or a combination of the following reasons:
- They don’t know they can do this… (money mindset issues)
- They don’t know how to create high ticket offers. (I’m going to show you how)
- They think no one will pay that amount of money for something. (again, money mindset issues)
- They don’t want to rise up to the challenge of creating something valuable for someone. (more mindset issues)
So let’s talk High Ticket Offers.
Here’s the main thing you need to understand about H.T.O.’s – When you pitch a H.T.O. there’s a lot more money at play. This leads to a lot more consideration on the part of your prospect. If you want the price of your offer to make sense to your prospect, your offer must get the following 5 elements right:
Let’s break them down.
Problem: For an offer to sell like crazy, it must solve a very specific problem. This problem should be one that is causing your prospect a lot of pain. I see too many entrepreneurs, creating “it would be nice to have” offers. These are offers that don’t solve a problem that is grounded in real pain. What you want to do, is create “I can’t go on without that” offers. These are offers that provide a concrete solution to someone’s pain/problem. When picking what problem to solve with your offer choose wisely. You will be rewarded in direct proportion to the size of the problem you choose to solve.
Here are some examples of specific – painful problems:
- Not making enough money with your business, living paycheck to paycheck, and experiencing a lack of abundance
- Having a bad relationship with food, being overweight and experiencing health issues, lack of confidence and shame because of it
- Feeling like you are disconnected from your passion stuck in a job you dislike, and not living your best life
Promise: This is the claim your offer makes. Your promise should be the solution to the problem and pain your prospect is experiencing.
Here are some questions that will help you clarify your offer’s promise:
- What is the problem your prospect is experiencing?
- What does your prospect want?
- What will they get by engaging with your offer?
Process: The process consists of the different steps you will take to fulfill the promise your offer makes. How are you going to get your prospect from where they are to where they want to go? When you share this process with your prospect, they should be able to see how by engaging with your offer and following your process, they will get a solution to their problem and relief to their pain.
Here are some questions that will help you clarify the process of your offer:
- What are the steps you will take to solve your prospect’s problem and get him/her out of pain?
- How long will this take?
- How is this solution delivered?
Positioning: Every day, your prospects are being bombarded with a ton of marketing messages. We’ll call this noise. Positioning is the thing that allows your products/services to stand out amongst all the noise out there. It is the thing that makes your product/service relevant. Positioning is all about creating something and marketing it in a way that seems new, exciting and different from everything else that’s out there.
The following are elements that make up the positioning of your products/services in the marketplace:
- Who it is for
- What it does
- How it does it
- The name of it
- What it is priced at
- What it looks and feels like
Here are some examples of positioning:
Walmart & Whole Foods
They are both grocery stores but their positioning is different. Walmart is for people who value low prices and good deals. Whole Foods is for people that value high-quality products, that are ethically sourced and produced.
There are toothpaste brands whose positioning is for people who care about having whiter teeth. (Crest 3D White Whitening Toothpaste) Conversely, other brands positioning caters to people who care more about their health and don’t want fluoride or unpronounceable chemicals in their toothpaste. (Tom’s of Maine Fluoride Free Toothpaste)
When you don’t take positioning into account, you’ll find yourself creating “another-one-of-those” products and services. You want to avoid doing this at all costs. These types of products and services experience massive amounts of competition and have low-profit margins. Use positioning to escape unnecessary competition.
Pitch: Your pitch is how you bring the 4 previous elements of a strong offer into an attractive argument. This argument should clearly show your prospect how your offer will help them solve their problem and get relief to their pain. This part of the process requires some sales skills which I’ll dive deeper into in a future post.
Mastering the art of creating and selling high ticket offers is the fastest and easiest way to create financial freedom for yourself through your business. In this post, I broke down the 5 elements that make up strong high ticket offers. Ignore them at your own risk.
Would you like me to help you create & sell your high ticket offer?