About Your Hosts

Abraham Casallas

_{Hi friend, I’ll keep this as real as I can. I’m much more like you than these annoying internet gurus selling you overnight success... I dropped out of college, moved city to city chasing freedom, and figured it out by building epic stuff for cool people. Since then, I’ve helped scale several personal brands to millions in revenue, built communities with thousands of creators, and replaced a $250K salary by continually going all in on me. But I’ve also burned out, started over, and made a ton of mistakes. Now I help creators and solopreneurs turn what they already know into a brand that feels aligned and actually pays. If this hits, you’re in the right room.}

Bradford Marais

_{Two years ago, I was a broke yoga teacher in South Africa making $400 a month, working three jobs just to survive. But I felt trapped, stuck in the hamsterwheel, sprinting but getting nowhere. So I made the scariest decision of my life: I left everything behind for Sweden with no money, no plan, and no safety net. I spent months grinding in a families basement, trying different businesses that left me feeling empty and disconnected from my purpose. But everything changed when I decided to go all in on building my authentic personal brand. In 60 days, I went from 2,500 to 20,000 followers. Within six months, 50k followers, I hit my first $10K month and I was started working with 6-8 figure entrepreneurs. Now it feels like I’m living a dream. The truth is, you don't need to sacrifice your authenticity to build the life you want—you just need to trust yourself enough to start.}