Guide:

How To Figure Out The Thing You Were Born To Sell On The Internet

Welcome to a very important part of your JOURNEY.

 

Finding what you were born to sell.


What you were born to sell is going to be a combination of something that feels good to sell but also has strong business fundamentals ensuring that it actually sells.

The last thing you want is to create something you love but no one wants to buy.

Also, selling something you are passionate about is not just more fulfilling, but also more sustainable.

We also live in a time where you can have your cake and eat it too.

It’s not money or love. It’s money and love.

That’s the holy grail we are after here.

In this guide, we are going to dive into everything from how to find that thing, to how to package it into something you can sell.

Feel free to skip around based on where you are at in your journey.

Let’s dive in.

The first step in finding what you were born to sell is finding the intersection between:

  1. What you love
  2. What you are good at
  3. What the world needs
  • Start by setting aside some quiet, uninterrupted time for self-reflection.
  • Find a comfortable, quiet space where you can focus without distractions.
  • Get a journal, a whiteboard, or a big window to jot down your thoughts.
  • Pour yourself a nice cup of your favorite drink.
  • Wine, whiskey, coffee, or tea... You are going to want something to sip on.
Once you have your space and you are all ready to go…

Follow this process.

Step #1

Find out what you love


a) Recall Moments of Flow

Think back to times when you were so engrossed in an activity that hours seemed to fly by unnoticed. Write down these moments of "flow" and what you were doing at the time.

b) Identify Your Core Values

Consider your core values and principles. What really matters to you in life? Note down the values that resonate with you the most.

c) Identify Where Your

Energy Naturally Flows Pay close attention to where your energy naturally gravitates. Notice which activities leave you feeling invigorated and fulfilled, and which ones drain your energy. Think about your favorite movies and the characters that you identified with.

d) Seek Feedback

Make sure to do this step last as you don’t want outside feedback to influence your thinking. Seek feedback from friends and family who know you well. Sometimes, those close to you can offer valuable insights into what you excel at and what brings you joy.

Step #2

Find out what you are good at


a) List Your Skills

Create a comprehensive list of your skills and abilities, both hard and soft, without self-judgment.

b) Reflect on Achievements

Think about and list out past accomplishments or tasks where you excelled and note the skills that contributed to your success.

c) Reflect on past experiences

Reflect on your past experiences, both personal and professional, and think about the different strengths and talents that were at play.

d) Seek Feedback

Similar to the last step, leave this one for last - Ask trusted friends, family, or mentors for their input on your strengths and talents.

Step #3

Find out what the world needs


a) Think about the people you enjoy working with and would like to help

Make a list of all the individuals or groups of people you genuinely enjoy working with.

b) Think about the things these people want

Consider the desires, aspirations, and goals of the people you enjoy working with. What are their dreams and what positive outcomes do they aim to achieve?

Examples:

  • They want to make more money
  •  They want to have better relationships
  • They want to feel a strong sense of confidence
c) Think about the things these people don’t want or struggle with

Identify the challenges, problems, or negative experiences that these individuals seek to avoid or overcome. What are the obstacles they hope to eliminate from their lives?

Examples:

  • They are living paycheck to paycheck and are tired of it
  • They are constantly fighting with their partner and it’s taking a toll on their relationship
  • They overthink everything which keeps them in a constant state of anxiety
Step #4

Connect The Dots


By now you should have clarity on what you love, what you are good at, and what the world needs. Where the dots connect between those 3 things is the thing you can create, love and get paid for.

The next step in the process is to connect the dots and look for patterns.

Here’s an example:

Let’s say that by following this exercise you made the connection that you are good with tech, know how to edit videos, love creating content, and know how to grow social media accounts.

Based on those connections you may be able to package your innate capabilities, interests, skills, and previous experience into :

  •  Short-form content creation for busy entrepreneurs
  • Social media growth consulting for personal brands
  • A course on how to grow Instagram pages with organic content

What you want to find here is a general sense of direction.

Not the final answer.

It's your turn now.

Connect the dots.

Once you have a list of possible directions…

Feel into it.

Ask yourself - What feels right? What doesn't?

Another great way to filter is to imagine yourself working on these ideas for the next three years.

Which one excites you the most?

When you have your answers, move on to the next step.

Step #5

Validate Your Idea(s)


I like to run any potential business idea through the following filters:

  • Does this solve a painful problem someone is experiencing?
  • Is this person willing to pay a minimum of $1000 to solve this problem?
  • Is there a large number of people experiencing this problem?
  • Can you group those people them a category such as “fitness enthusiasts”?
  • Are other people already selling a version of this as a product or service?
  • Do you have or can you develop the necessary skills?
  • If not, are you willing to take a quick detour to develop it?

Run your idea through these filters.

Count every "no" as a red flag.

Once you have an idea that you feel good about, it’s time to package that idea into an offer.

Step #6

Package Your Offer


The next step of the process is to package what you will sell into an offer.

An offer puts what you are selling into a tangible format you can talk about, market, and sell.

To help you package your offer it’s wise to know the different ways in which you can package your offer.

Here are some of the best offer types you can use to sell things on the internet:

Once you are clear on the offer type you are going to use name it and price it.

Free Lancing Offers

This is an offer built around your ability to solve a specific problem with a unique skill set. Examples: graphic design, website dev, and copywriting. This is a great place to start if you have an in-demand skill.

Coaching Programs

This is an offer focused on an expert working closely with someone to help them achieve a specific result. This is one of the core offers I have inside my business. The specific result I help all my clients achieve is to make $10,000 with a digital offer we create from scratch.

Consulting Offers

This is an offer focused on helping someone solve a complex problem through expert advice and implementation. This offer requires you to be able to see the big picture and know how to make and execute the right decision. One of my first online offers was a consulting offer focused on helping businesses create and deploy profit-driven social media marketing strategies.

Sponsorships & Brand Deals

These are partnerships between content creators and companies where creators promote the brand's products or services in their content to their audience. This is a great way to monetize if you have a niche or moderately sized audience.

Masterminds

This is an offer built around a goal-oriented community where you have both members and facilitators aiding in the achievement of the common goal.

Courses, Guides, Ebooks, and Manuals

This offer consolidates information around a specific topic of interest and delivers that information via a consumable format.

Live Online or In-Person Events, Summits, and Workshops

This is an offer built around providing live access to speaker(s) and topic-specific information through an event format.

Paid Newsletter

This is an offer where people pay to get premium content delivered via email. Check out Substack or Revue newsletters for examples.

Membership Sites With Premium Content 

This is an offer that gives users access to paywall-protected content when they sign up. (only fans, Patreon)

Templates

This is an offer built around selling some sort of ready-to-go system such as a notion template, light-room preset, online journal, etc.

How to choose a name for your offer:

Choosing the right name for your product or service is a crucial step in building something that will sell.

A well-thought-out name should convey the essence and value of what you offer.

Here are some guidelines to help you choose a name that resonates:

  • Reflect Your Value Proposition:
    Your product or service name should give potential customers a clear idea of what you offer. It should communicate the core benefit or unique selling point of your offering.
  • Consider Your Target Audience:
    Think about your ideal customer when selecting a name. Will they find it appealing? Does it speak to their needs and desires? Make sure your name resonates with your target demographic.
  • Test Your Name:
    Before finalizing your choice, gather feedback from friends, family, or potential customers. Ask for their thoughts on the name and any associations it brings to mind. Adjust according to their feedback.

How to price your offer:

Setting the right price for your product or service is a critical aspect of your business strategy.

It impacts your revenue, profitability, and the perceived value of your product in the eyes of your customers. It’s important to note that price tells a story. There’s a reason why you will never be able to buy a Rolls Royce for $50k.

Here are some guidelines to help you determine the optimal pricing strategy:

  • Understand Your Costs:
    Begin by calculating all the costs associated with producing or delivering your product or service. This includes materials, labor, overhead, and any other expenses. Knowing your costs is essential for setting a minimum price that covers expenses. Don’t forget to factor your time into the cost!

  • Factor in Your Profit Margin:
    While covering costs is essential, your pricing strategy should also include a profit margin that allows your business to grow and thrive. Consider what level of profit you want to achieve and factor this into the price.

  • Factor In The Unseen Value:
    While understanding your costs and desired profit margin is critical for pricing, don’t set the price of your product or service solely on this. Think through the actual value people will receive from engaging with your offer. For example, if I have a coaching call with a client, the only cost I have is my time + Zoom + internet connection. But if on this call I can provide an insight to my client that helps her make an extra $100k over the next year well then I should consider that unseen value when pricing my offer.

Step #7

Take It To Market


The next step in the process is to take your offer to market and share it with the world.

But that’s a topic for a different guide.

Remember, the journey to finding the perfect product or service to sell is unique to everyone.

If you are creating something new, something only you could create this may take some time, patience, and exploration.

Know that if you keep digging, eventually you’ll strike gold.

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