Intro: 

Hello friend,

If you are reading this guide, I would venture to guess that…

You have a powerful desire for freedom, growth, and impact.

But not in the traditional way...

You want to do it your way.

You march to the beat of your own drum.

And you reject the idea that success comes from blindly following the way things have always been done.

This is why you’ve taken or are on the verge of taking a different path in life.

How do I know these things?

Because I am like you.

If this is your first time coming across my work, welcome to my world!

I spend my days helping creators build high-impact and high-profit creator businesses.

You can checkout some of their amazing stories here -> Client Stories

What you are about to read, is a guide breaking down the key component you need to launch and grow a $6-figure/yr Creator business.

We are going to dive into everything from standing out, to growing an audience, figuring out what to sell and how to sell it.

For now, know that if you are after freedom, growth, abundance and impact, this is one of the best business models you can use to get there.

You are probably wondering what exactly is a Creator Business, so let’s dive into that first!

“Abraham, WTF IS a creator business?”

What exactly is a creator business?

A creator business is a type of online business that’s powered by a social media audience you build by creating content around the things that fire you up.

You know, the things you can spend hours on without seeing time pass.

Things like your ideas, skills, and passions.

But it’s not just about creating content...

It’s about building a brand you can monetize by packaging your ideas skills and passion into solutions for people's problems.

These solutions could be packaged in the form of products, like ebooks, courses, or physical goods, or services, like coaching, consulting, or creative services. (We’ll dive deeper into monetization later)

So, to sum it up, a creator business is all about turning what you love into a business that makes you money by providing solutions to people's problems.

It's a win-win!

You get to do what you're passionate about while helping others along the way.

Is a Creator Business the right business model for you?

Deciding if a creator business is the right move for you is no walk in the park.

I've got a real soft spot for creator businesses but they are not a one-size-fits-all kinda thing.

So here's some info to help you decide.

First off, you gotta be really passionate about what you're creating.

If it doesn't get your heart going, it might not be your gig.

Passion is not enough though...

You have to be able to truly help people.

If you are not there yet, start there, then come back to this guide.

Lastly, you gotta have that hustle and grind in you.

Building a business is not an easy thing to do.

Anybody that tells you otherwise is trying to sell you something.

But here's the deal, if you are like me and you thrive on independence, creativity, and you like to call your shots...

If you're ready to put in the sweat equity and do what it takes for as long as it takes to do this...

Read on, I’ve laid it all out for you here.

#2 - How To Stand Out and Breakthrough The Noise

If you want to build a creator business, the first order of business is getting your content seen and your message heard.

To do this you have to stand out!

This is how you will attract your tribe and build a brand that you can later monetize.

The problem here is that when creators first get into the content creation game they follow one of the most common and dangerous pieces of advice.

“Niche down...”

Heard this before?

Here’s why this piece of advice is so dangerous...

When people niche down, they tend to model other niche content styles, content topics, biz models, etc.

Soon enough every creator sounds and acts the same.

"Another one of those" - People say.

When everyone is "another one of those..." the questions “Why should I follow you” or "Why should I do business with you?" becomes impossible to answer.

What most creators don’t understand is that traditional niching down leads to blending in.

So with this in mind what should you do?

While I do believe everyone should have a clear niche (business, fitness, health, personal development, etc.)

The goal shouldn't be to niche down, the goal should be to create a niche within a niche.

A sub-niche without competition.

“When everyone is zigging, zag.“

- Marty Neumeier

Let’s dive into the intricacies of how to do this.

To stand out and build an audience you can monetize you need to master the following 3 things:

1) Competence: You've got to know your stuff, plain and simple. You can't “fake it 'til you make it” in the world of social media. People can smell a fraud from a mile away. So, whether you're a fitness guru, a finance whiz, or a life coach, you better be the real deal. Study, practice, and become an expert in your field. When you do that, people will trust you, and trust is the foundation of any monetizable brand.

2) Authenticity: You can't be a cookie-cutter copycat and expect to stand out in the noisy world of social media. You've got to be YOU. Your quirks, your flaws, your passions - they're what make you unique. Embrace them. They are your unique advantage. In the digital age we find ourselves in, people crave connection. Authenticity is the key to connecting and standing out. So, don't be afraid to show your true colors and let your personality shine through your content.

3) Positioning: Last but certainly not least, positioning. You've got to position yourself as a go-to authority in your niche. No one is going to buy from you if they don’t see you as someone who can help them. The way to do this is by climbing the Creator Positioning Pyramid.

Creator

At the base level, you're a creator. You're just starting out, maybe experimenting with content, and building your presence on social media. You're trying to find your voice and develop your unique style. While you may not have a large following or significant expertise yet, this is the foundation upon which everything else is built.

At this level, you're laying the groundwork for your brand. Consistency in your content, engagement with your audience, and a clear sense of purpose and direction are key factors that will help you do this.

Monetizing at this stage might be challenging because your audience and authority are limited. That said, I am a firm believer in experimenting with monetization at this stage as it will prepare you and empower you with the skills needed to monetize later on. Keep in mind that the revenue might be modest at this stage.

Expert

As you continue to create valuable and informative content, you will naturally progress to the expert level of the Creator Positioning Pyramid. At this level, your audience will start to recognize your in-depth knowledge and experience and they will start to see you as someone who can provide valuable insights and guidance.

At this level, you are solidifying your brand's reputation. As you do this, people will start to come to you for advice and trust your opinions.

Monetizing becomes easier at this stage because your expertise can be leveraged. To monetize at this stage you can create and sell digital products like e-books or online courses, offer consulting or coaching services, and attract more lucrative sponsorship opportunities.

Authority

At the authority level, you're a recognized leader in your niche or industry. You have a substantial and engaged following, and your opinions and recommendations carry significant weight.

Being an authority figure solidifies your brand as a trusted source of information and guidance. You have a unique position of influence within your niche, and your brand is associated with thought leadership.

As an authority, monetization opportunities expand further. You can charge higher rates for your services, secure book deals, speaking engagements, and partnerships with major brands.

Celebrity

At the celebrity level, you've transcended your niche and have a massive, mainstream following. Your brand is already established. It's associated with fame, influence, and broad appeal. You're widely recognized not only within your industry but also outside of it. Your name and image are powerful brands in themselves. (Think - Logan Paul, Hormozi, Gary Vee, Grant Cardone)

At this stage, monetization opportunities are abundant. You can command substantial fees for endorsements, appearances, and collaborations with major brands. Your brand's value is so high that even non-traditional revenue streams like licensing your name or image become viable.

Each level of positioning represents a progression in your journey as a creative entrepreneur.

While it becomes easier to build a brand and monetize as you ascend the ladder, it's important to remember that it also requires more dedication, consistency, and hard work.

Your goal is to climb this pyramid as fast as possible.

If you want to dive deeper into the intricacies of how to climb the Creator Positioning Pyramid, I recently launched a ver accesible program designed to help you master the art of positioning and quickly establish yourself as an authority in your niche in only 30 days!

Click here to check it out!

Enough on brand…

It’s time to talk about money.

But before we are able to do that, we need something to sell.

So let’s figure that out first!

#2 - How To Stand Out and Breakthrough The Noise

If you want to build a creator business, the first order of business is getting your content seen and your message heard.

To do this you have to stand out!

This is how you will attract your tribe and build a brand that you can later monetize.

The problem here is that when creators first get into the content creation game they follow one of the most common and dangerous pieces of advice.

“Niche down...”

Heard this before?

Here’s why this piece of advice is so dangerous...

When people niche down, they tend to model other niche content styles, content topics, biz models, etc.

Soon enough every creator sounds and acts the same.

"Another one of those" - People say.

When everyone is "another one of those..." the questions “Why should I follow you” or "Why should I do business with you?" becomes impossible to answer.

What most creators don’t understand is that traditional niching down leads to blending in.

So with this in mind what should you do?

While I do believe everyone should have a clear niche (business, fitness, health, personal development, etc.)

The goal shouldn't be to niche down, the goal should be to create a niche within a niche.

A sub-niche without competition.