Issue #28 - How To 5X Your Content Output!

Apr 16, 2023


If you are a social media entrepreneur, content is a major and critical part required to experience success. 

If you don’t have systems and frameworks to aid your content creation efforts, it can be daunting to put out content consistently. 

What I am about to share is one of the most powerful frameworks you can use to easily 5X your content output. 

To understand this framework, you must first understand that an idea can be shared in many different ways.

Just because you shared something in one way, does not mean that can’t share the same thing in a different way.

Furthermore, as a social media entrepreneur, you are going to be talking about the same things over and over again and this is okay because as the great David Ogilvy once shared - “You aren’t advertising to a standing army; you are advertising to a moving parade.”

Different people are seeing your message at different times.

Also, people need to hear the same message multiple times for it to click.

So with that said, here’s the framework!

The first thing you gotta do is come up with your idea…

Let's say you are a fitness social media entrepreneur and your idea is - How to lose weight without doing cardio.

Once you have your idea, You are going to run that idea through the following 5 different content patterns:

1. Listicle

A listicle is a form of content with which you present information in the form of a list. 

Example: 5 ways to lose weight without doing cardio

2. How-To

A how-to piece of content is a type of content that provides step-by-step guidance on how to perform a specific task or achieve a particular goal.

Example: How to lose 10 pounds in 2 months

3. Story 

A story piece of content is a narrative that conveys a message, an idea, or an experience through a series of events, characters, and plot twists.

Example: Here’s how my client lost a ton of weight without doing any cardio.

4. Contrarian Take

A contrarian piece of content is a form of content that challenges preconceived assumptions about the way something is.

Example: Most people think that to lose weight you have to do cardio but the truth is that….

5. Analytical Take

An analytical take, explains the reason why something is the way it is.

Example: Here's why you don’t need to do cardio to lose weight.

That my friend is how you turn one idea into 5 pieces of content.

It's time to create.

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Want to dive deeper? 

There are 3 ways in which can help you: 

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Written by Abraham Casallas

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