Issue #13 - 10 Business Lessons Learned In 2022

Jan 01, 2023

Read Time - 4 Minutes 

Welcome to 2023! 

I hope you are as excited for the new year as I am.  

In this email, I will share with you the 10 most important business lessons I learned in 2022.  

I made a video breaking down each one of these lessons. 

You can watch it here.

Here's a short version of each lesson.  


Lesson #1 - The Difference Between Success & Failure Is Growing Up 

Kids don't do what they are supposed to do. 

Adults do. 

You most likely know what you need to do.  

But are you doing it? 

This year I came face-to-face with my childish tendencies. 

At 27, it wasn't easy seeing how I was still showing up like a kid in some areas of my business. 

But that's growing up. 

That kid is gone.  

Allow me to re-introduce myself... 


Lesson #2 - My Content Is Not For Me 

It doesn't matter how I look. 

It doesn't matter how I sound. 


Because my content is not for me.  

My content is for you. 

The only thing that matters is that it betters you. 

That you find it valuable. 

The rest is noise. 


Lesson #3 - If It Takes Less Than 3 Minutes Do It Now 

Putting things off for later creates open loops. 

Every open loop is an open tab consuming valuable space and processing power in our minds. 

If it takes less than 3 minutes, close the loop. 


Lesson #4 - My Calendar Is My Content System 

I have scheduled times for inspiration. 

I have scheduled times for writing. 

I have scheduled times for publishing. 

I have scheduled times for engagement. 

I don't think about content output anymore. 

I just follow my calendar. 


Lesson #5 - Early On, Bet On Things You Can Control 

This year I lost a lot of money (over $40k) investing in things over which I had no control. 

I could have invested that money in my business and 3x’d it.  

Painful lesson learned.  


Lesson #6 - When Entering A Partnership Have A Clear Exit Strategy 

This year I excited a partnership in a way that left a bitter taste in my mouth. 

If from the beginning we had set a clear exit strategy, I would’ve avoided a lot of unnecessary anger and headaches.  


Lesson #7 - Write To Become An Expert 

I wrote a lot on how to make a living as a creator this year. 

Writing has allowed me to organize my thoughts into meaningful and compact ideas. 

I thought I knew what I was talking about. 

I now know, I know what I am talking about. 


Lesson #8 - Stand Out 1/8th Of An Inch 

When applying for jobs, Erol Gerson sent out dozens of resumes without a response.  

He then printed his resume on paper that stuck out 1/8th of an inch. 

He sent out the new resumes. 

The phone started ringing. 

Standout to get noticed. 


Lesson #9 - Niching Down Is Well-Intentioned Bad Advice 

Niching down leads to competition. 

How many coaches, agency owners, and audience growth creators do you know? 

A ton right?  - They all niched down. 

And by default, they are all now competing with each other. 


Lesson #10  - Measure To Manage 

This year I started tracking all kinds of numbers in my business. 

This habit has given me clarity on: 

  1.  What drives results in my business 
  2.  What is a waste of time/money 
  3.  Where I am falling short 

If there's one habit I recommend, it's this one.  

What gets measured gets managed. 

What you focus on expands. 


Take what resonates, leave what doesn't. 

That's it for this issue. 

Wishing you massive amounts of success & abundance in 2023. 

This is your year. 

Let's get it! 

Abraham Casallas 


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Written by Abraham Casallas

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