Issue #13 - 10 Business Lessons Learned In 2022Jan 01, 2023
Read Time - 4 Minutes
Welcome to 2023!
I hope you are as excited for the new year as I am.
In this email, I will share with you the 10 most important business lessons I learned in 2022.
I made a video breaking down each one of these lessons.
Here's a short version of each lesson.
Lesson #1 - The Difference Between Success & Failure Is Growing Up
Kids don't do what they are supposed to do.
You most likely know what you need to do.
But are you doing it?
This year I came face-to-face with my childish tendencies.
At 27, it wasn't easy seeing how I was still showing up like a kid in some areas of my business.
But that's growing up.
That kid is gone.
Lesson #2 - My Content Is Not For Me
It doesn't matter how I look.
It doesn't matter how I sound.
Because my content is not for me.
My content is for you.
The only thing that matters is that it betters you.
That you find it valuable.
The rest is noise.
Lesson #3 - If It Takes Less Than 3 Minutes Do It Now
Putting things off for later creates open loops.
Every open loop is an open tab consuming valuable space and processing power in our minds.
If it takes less than 3 minutes, close the loop.
Lesson #4 - My Calendar Is My Content System
I have scheduled times for inspiration.
I have scheduled times for writing.
I have scheduled times for publishing.
I have scheduled times for engagement.
I don't think about content output anymore.
I just follow my calendar.
Lesson #5 - Early On, Bet On Things You Can Control
This year I lost a lot of money (over $40k) investing in things over which I had no control.
I could have invested that money in my business and 3x’d it.
Painful lesson learned.
Lesson #6 - When Entering A Partnership Have A Clear Exit Strategy
This year I excited a partnership in a way that left a bitter taste in my mouth.
If from the beginning we had set a clear exit strategy, I would’ve avoided a lot of unnecessary anger and headaches.
Lesson #7 - Write To Become An Expert
I wrote a lot on how to make a living as a creator this year.
Writing has allowed me to organize my thoughts into meaningful and compact ideas.
I thought I knew what I was talking about.
I now know, I know what I am talking about.
Lesson #8 - Stand Out 1/8th Of An Inch
When applying for jobs, Erol Gerson sent out dozens of resumes without a response.
He then printed his resume on paper that stuck out 1/8th of an inch.
He sent out the new resumes.
The phone started ringing.
Standout to get noticed.
Lesson #9 - Niching Down Is Well-Intentioned Bad Advice
Niching down leads to competition.
How many coaches, agency owners, and audience growth creators do you know?
A ton right? - They all niched down.
And by default, they are all now competing with each other.
Lesson #10 - Measure To Manage
This year I started tracking all kinds of numbers in my business.
This habit has given me clarity on:
- What drives results in my business
- What is a waste of time/money
- Where I am falling short
If there's one habit I recommend, it's this one.
What gets measured gets managed.
What you focus on expands.
Take what resonates, leave what doesn't.
That's it for this issue.
Wishing you massive amounts of success & abundance in 2023.
This is your year.
Let's get it!
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Written by Abraham Casallas
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